When it comes to website traffic, the two most common ways people can find your site is organic and paid search. Paid ads work great, but enhancing your Search Engine Optimization is a way to consistently get traffic without having to pay to be listed on the top of the search results.
Search Engine Optimization, or SEO for short, is the process of getting your webpage to the top of the results when someone searches for something related to your business.
It really boils down to two major parts: On-Page SEO, the front end (user view side), and Technical SEO, the back end (coding side). Search engines use complex and ever-changing algorithms to choose which websites and in what order they should show on the search results.
Nearly 90% of Search Engine Users will not click to the second page of search results.
If you want someone to find your website, you have a much better chance on the first page. Think of a time you’ve researched or shopped on the Internet, how far back did you go in the results until you settled with what you found?
SEO is an ongoing process. There will never be a perfect way to have your website structured because the algorithms are always changing and adapting. Constantly improving your SEO will help make your website easier to find by potential customers.
We use technical and on-page SEO techniques to help make your webpage more relevant to the search engine.
There is no guaranteed way to get your webpage to the top of the search results. If anyone ever says that they know how, don’t believe them. While no one can guarantee that your webpage will show up first, we know some techniques that will make your webpage more attractive to search engines and give it a better chance to show up higher in the search results.